X is for eXposure


XWhen I first started blogging, I had a purpose, a reason to disseminate information through a blog. I was pregnant with twins. Our odds were terrible (50/50 they’d survive the pregnancy without complications) and we wanted to keep our family informed without having to make 19 different phone calls to give the same information.

The blog was private. I blogged about the pregnancy, the birth, and the early NICU days. Then the idea to write a memoir about the experience was inserted into my head, probably during a middle-of-the-night alien abduction that involved some kind of nasal probe (to insert the idea, of course) and memory erasure (to protect the identity of the aliens, of course). Which meant that I needed to take the blog public and build a platform. I needed to get my name out there and get some exposure.

There is an ugly side to getting exposure. For example, one way to get a lot of views and shares is to write a post that goes viral. And one way to go viral is to piss people off so much that they want to share your affronts so that other people get pissed off. People like to share things that piss them off. (I suppose you could also write a particularly witty post, like this one here, but only if you are particularly witty.)

However, when total strangers are pissed off at you, they write really mean things. They stalk you on the Internet and post links to your Facebook profile that you thought was private. Suddenly something you thought was particularly witty (“Janine works at Keeping Her Toenails Shiny!”) is suddenly turned on its head and now strangers are congratulating each other on the cleverness of their insults.

So then the blog become private again.

But you still need a platform, because the aliens’ nasal probes have altered the neural connections in your frontal lobes (not to mention your hippocampus) and their plan for galactic domination by making people want to write memoirs is not deterred by Internet trolls.

So here we are. Blogging here and there, like trying to change the color of the ocean one drop of food coloring at a time but not wanting to make the sort of splash that wakes up the trolls.