It takes about 36 seconds’ worth of research to realize that self-publishing is not DIY publishing. It can be, just like you could calk your own bathroom or bake your own wedding cake. But if quality matters, you might want some professional help.
We outsourced a lot of the work on Mamas Write, starting with the editing.
Originally we tried peer editing our own essays. We’re smart cookies, right? We broke into four groups of five writers and each group was in charge of editing its participants’ essays. It didn’t work out so well.
For starters, not everyone has the time to read and respond to four essays while revising her own. And not everyone is comfortable in the editor’s chair. And we didn’t yet have a theme. Well, we thought we did—why we write—but that’s such a broad question and we (read: me) was just discovering that broad answers are hard to write and they aren’t so interesting to read. Oh, wait. Should that be “(read: I)?” See what I mean about editing? It’s hard!
So we got ourselves a professional developmental editor. I know I talk so much about Kate Hopper it looks as if I get special brownie points for doing so. (I don’t —not yet, anyway.)
I’m not sure what it was like for other people to send their work off to a person they’d never met and then receive feedback on how to make their pieces stronger (although many of us had met Kate before). I won’t presume to speak about anyone else’s process, but I can talk about the results—tighter, brighter prose from what was already pretty good. Like wiping the fingerprints off a mirror. You can still see your reflection in a smudgy mirror, but cleaner is better.
Kate was just the first pro we hired. We also outsourced copyediting (who among us has the time to read The Chicago Manual of Style?), graphic design (although WoM and professional photographer Allison Tierney took our cover photo), layout and probably something else that I’ve forgotten because it’s not my job to remember.
Was it worth it? We think so, but don’t you want to judge for yourself by purchasing your own copy? (See, if I had a professional PR person, she could tell me if those last two lines will be effective or not).